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Marketing, Copyright Update (Marketing Titles from Burrow)By James L. Burrow
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MARKETING 3E has been updated for 2011! This copyright 2012 edition includes a new Social Media Unit as well as a Math Review Appendix. MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators.
- Sales Rank: #139397 in Books
- Brand: Brand: Cengage Learning
- Published on: 2011-04-27
- Original language: English
- Number of items: 1
- Dimensions: 10.75" h x 8.50" w x 1.25" l, 3.50 pounds
- Binding: Hardcover
- 736 pages
- Used Book in Good Condition
Review
Social Media Unit. 1. Marketing Today and Tomorrow. 2. Socially Responsive Marketing. 3. Marketing Builds on Economics. 4. The Basics of Marketing. 5. Gathering and Using Marketing Information. 6. Marketing Starts with Customers. 7. Competition is Everywhere. 8. E-Commerce and Virtual Marketing. 9. Marketing Strategy Planning. 10. Begin With a New Product. 11. Services Need Marketing. 12. Business to Business Marketing. 13. Getting Products to Customers. 14. Determining the Best Price. 15. Promotion Means Effective Communication. 16. Be Creative with Advertising. 17. Selling Satisfies the Customer. 18. Moving into a Global Economy. 19. Managing Marketing Risks. 20. Marketing Requires Money. 21. Entrepreneurship and Marketing. 22. Take Control with Management. 23. Planning Your Marketing Career. Math Review. Glossary. Index.
About the Author
James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education.
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